It is not unusual to be worried when your child heads off to school for their first year in Prep. I'm an older mum with only one child, so every experience my daughter has is a new experience for me too. She starts Prep this year, and I am both nervous and excited for her. I want to use this blog to help other mums whose children are either beginning Prep this year or in the coming years ahead. I will share tips for first day nerves, getting into the grove of schooling, and how to tackle relations with other children of this age group. It is going to be an exciting year of growth for us both.
As the member of the marketing team for your corporation, the idea of corporate sponsorship is nothing new. Depending on the size of your corporation, you may be faced with several opportunities to sponsor a charity throughout the year. These sponsorships can range from small charity auctions to full blown sponsorships for entire ongoing programs. This means choosing the right option that will help the program while bringing marketing to your corporation. Here are three reasons that you should give consideration to literacy programs, such as Story Dogs, that approach you.
Local and National Coverage
If you are looking at the corporate sponsorship from a marketing coverage standpoint, then literacy programs may be your ideal option. For example, consider the smaller literacy programs that reach out to underprivileged youth. These types of programs not only receive local media coverage when they are a success but also national coverage. If you are connected to this type of program and you provide the books, sponsor the funds for reading programs or offer large donations, then your corporation will be showcased, giving you media exposure and marketing.
Options for Sponsorship
There are some sponsorships your corporation may be considering that are limited on the sponsorship options available. For example, you may have an opportunity that only allows for your corporation to offer grants or one-time funding each year at an event. With a literacy program you can sponsor book drives throughout the year, book donations, reading programs for adults and children, building funds for a literacy location, and marketing for the program. These lead to more exposure for the program and for your corporation.
Literacy programs often offer a chance that other charities do not when it comes to your corporate sponsorship. One of those chances is the ability to network. For example, if your corporation supports literacy and offers financial assistance to the charity as part of the sponsorship, then you can network with book publishers. You can work with these publishers and help market your business while getting books and donations for the charity. This builds awareness of your business, the literacy program and the other businesses you network with.
These are only three of the reasons your corporation should consider corporate sponsorships for literacy-based programs. If you want to sponsor a literacy program or literacy outreach in your area, contact the representatives of these programs. You can discuss sponsorship levels, options and yearly plans for the sponsorship.Share